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Saturday, 4 October 2008

ITV hails Britannia High as 360 landmark

ITV has heralded a new era of 360-degree commissioning as it gears up to launch a ground-breaking array of multiplatform content around teen musical drama Britannia High.

http://www.broadcastnow.co.uk/news/2008/09/itv_hails_britannia_high_as_360_landmark.html

Not sure if this is really a 360 degree commission, sounds like a TV show with a lot of programme support........can anyone show me any evidence that the non-TV content will influence the TV show?

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