Bin Weevils adds Cartoon Network content into its subscription

Kids MMO world, Bin Weevils seems to be the first service of its type to add in traditional media content to add value to its subscription service......at one level this seems sensible: give your customers more value to make it harder for them to move on....on the other it seems a backward step: do the kids care.

According to Brand Republic, http://bit.ly/aay1Yj:

Bin Weevils, the entertainment platform for children aged seven to 12, has signed a deal to offer Cartoon Network and Nickelodeon programming on a new "social video on demand" service.

From today members of BinWeevils’ ‘Bin Tycoon’ subscription service will be able to watch over 200 hours of on-demand TV content while communicating with their avatar-based friends on the site. Content from Turner Broadcasting-owned Cartoon Network includes ‘Ben 10’, ‘Chowder’, and ‘The Secret Saturdays’ and programming from Viacom-owned Nickelodeon such as ‘iCarly’ and ‘SpongeBob Squarepants. Additional programming on Bin Weevils will be provided from distributors such as Target Entertainment, Decode, Millimages and Cake Entertainment with further partners to be announced in due course.

More Co-Viewing: Million Pound Drop is Back

The Million Pound Drop

ITV has already bought back ITV Live to harness the on-line chatter around X-Factor and now Channel4 are at it as well.

The second series of Endemol's The Million Pound Drop was back on our screens all this week and the most exciting thing about the programme is the 'second screen' application on the web:

http://www.channel4.com/programmes/the-million-pound-drop-live

The first series showed that 'play along' games can be very successful (nearly 5% of viewers played along to series 1) if it is well integrated and relevant to the TV show. It will be interesting to see if these levels of participation can be maintained and how Channel4/Endemol monetise the 'engaged' audience.

Winning In Digital

Check out Daniel Winner's new blog, titled as 'strategies for success in the digital entertainment market':

http://www.winning-in-digital.blogspot.com/

It is definitely worth a read. So far, he has talked about Apple and iPads....perhaps there is a theme ;-)

ITV Live is back with XFactor

ITV Live is back with a ' follow along' X-Factor service.......chat, catch up on clips & watch live.

It still doesn't give me the 'twitter' effect that makes me feel I'm in the middle of a big conversation.

Spirit

No, not the booze, not the big guy in the sky, not the ghouls.....but a digital production company that intends to make the most of the digital spirit out there

http://www.spiritdigitalmedia.com