Kids MMO world, Bin Weevils seems to be the first service of its type to add in traditional media content to add value to its subscription service......at one level this seems sensible: give your customers more value to make it harder for them to move on....on the other it seems a backward step: do the kids care.According to Brand Republic, http://bit.ly/aay1Yj:
Bin Weevils, the entertainment platform for children aged seven to 12, has signed a deal to offer Cartoon Network and Nickelodeon programming on a new "social video on demand" service.
From today members of BinWeevils’ ‘Bin Tycoon’ subscription service will be able to watch over 200 hours of on-demand TV content while communicating with their avatar-based friends on the site. Content from Turner Broadcasting-owned Cartoon Network includes ‘Ben 10’, ‘Chowder’, and ‘The Secret Saturdays’ and programming from Viacom-owned Nickelodeon such as ‘iCarly’ and ‘SpongeBob Squarepants. Additional programming on Bin Weevils will be provided from distributors such as Target Entertainment, Decode, Millimages and Cake Entertainment with further partners to be announced in due course.
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