Yahoo! extends its crowd sourcing of content to match AOL

Yahoo!has created the Yahoo! Contributor Network a platform for user contributed content. This is in addition to its recent purchase of Associated Content earlier in 2010.

AOL already has a similar platform called 'AOL SEED network'.

Check out the Wall Blog for more analysis.

News International unveils first paywall figures

Brand Republic's story on News International's paywall figures:

"News International has revealed for the first time that it has had over 200,000 people pay for its digital edition of The Times and Sunday Times since putting up a paywall in July.

Half of those have paid for a joint print/digital subscription, which could include "some duplication" while around 105,000 have paid for digital-only packages."

can be interpreted in two ways:

1) News International have successfully launched their paywall strategy and have added to their overall 'subscribers' to The Times/Sunday Times.

2) The low number of digital subscribers to the The Times/Sunday Times proves that the UK audience don't feel there is (yet) enough value behind the paywall to pay.

ITV launches Corrie Nation social game

Corrie Nation has now launched in to beta.

Start with the Rover's Return and start building 'The Street' by acquiring Corrie Gold through tasks & stocking the shops/houses with relevant virtual goods. Different virtual goods give off XP & Corrie Gold after a time period. Charicatures of the cast cast be added to the Street and they will give you tasks to perform which can yield yet more Corrie Gold.

The game is still a little buggy, but is a good move in to driving a new revenue stream from ITV.com. Give it a go and start building The Street level by level.

Play it here:http://apps.facebook.com/corrienation/