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Wednesday, 3 November 2010

News International unveils first paywall figures

Brand Republic's story on News International's paywall figures:

"News International has revealed for the first time that it has had over 200,000 people pay for its digital edition of The Times and Sunday Times since putting up a paywall in July.

Half of those have paid for a joint print/digital subscription, which could include "some duplication" while around 105,000 have paid for digital-only packages."

can be interpreted in two ways:

1) News International have successfully launched their paywall strategy and have added to their overall 'subscribers' to The Times/Sunday Times.

2) The low number of digital subscribers to the The Times/Sunday Times proves that the UK audience don't feel there is (yet) enough value behind the paywall to pay.

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