The Million Pound DropITV has already bought back ITV Live to harness the on-line chatter around X-Factor and now Channel4 are at it as well.
The second series of Endemol's The Million Pound Drop was back on our screens all this week and the most exciting thing about the programme is the 'second screen' application on the web:
http://www.channel4.com/programmes/the-million-pound-drop-live
The first series showed that 'play along' games can be very successful (nearly 5% of viewers played along to series 1) if it is well integrated and relevant to the TV show. It will be interesting to see if these levels of participation can be maintained and how Channel4/Endemol monetise the 'engaged' audience.
1 comment:
according to the Million Pound Drop Facebook page.....127,000 people played along to the first show of the second series (25th Oct)
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