Social Networks becoming content distributor?

Media Guardian

Online drama proves a lucrative hit
They cost thousands, are watched by millions and attract big sponsors. No wonder social network Bebo is about to launch its third reality drama

http://www.guardian.co.uk/media/2007/nov/12/mondaymediasection.technology

Analysis:
- the low value display advertising on social networks is making these companies look for premium content to attract premium advertising