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Wednesday, 28 November 2007

VOD news

2 things caught my interest this week in the press:
- Kangaroo, a JV between BBC worldwide, C4 and ITV
- Virgin Media claiming its VOD service has more viewers than Five (and then retracting the statement)

It shows the press, broadcasters and platforms all believe VOD has reached an important point of maturity. Or does it show the broadcasters need to club together to compete.....ITV.com has been no success since its relaunch.

Kangaroo is well placed in the UK to compete with Joost, Babelgum and portals such as MSN, as long as it can secure the rights to its programmes.

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